HI, I’M LATRICE.
I’m a strategist, creative director, and facilitator with a sharp point of view and the range to match. I build brands from the inside (and insight) out, shaping campaigns, conversations, stories, and experiences that resonate.
My work is rooted in curiosity and pattern recognition. I’m interested in what people are doing, why they’re doing it, what’s shifting around us, and the connections hiding in plain sight. Whether I’m leading strategy, developing concepts, or guiding a room, I turn what I notice into ideas people can actually do something with.
I’ve worked across fashion, e-commerce, real estate, talent, and consumer goods, with wins including a Gold Honor Shorty Award for Dove Chocolate and a Silver Pencil for a student campaign with Vaseline.
When I’m not doing that, I’m probably eating something delicious, deep in a book, or chasing moments that shift how I see the world. Right now, I’m reading Culture-Led Brands by Leila Fataar and binge-watching Mad Men with a fully developed frontal lobe.
briefme@mindoflatrice.com
BRANDS I'VE WORKED WITH
My Approach
I help teams connect the dots between what’s happening, why it matters, and what could come from it. My approach grounds big thinking in real life, turning research, culture, and human behavior into sharper insights and stronger ideas.
That might look like trend reports that uncover something worth exploring, workshops that get the room somewhere, or concept development that turns an opportunity into ideas with somewhere to go.
If clarity, depth, and cultural fluency matter to your next move, we’re already speaking the same language.
-
I help you turn a brief, insight, or opportunity into a strong core idea and creative concepts that bring it to life.
-
I help you spot the real shifts behind the trends and turn them into insights that sharpen what you do next.
-
I design and lead sessions that help your team dream bigger, think sharper, and make decisions with more focus.